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An agency take on the spirit of Christmas

And before anyone jokes, I’m not talking about vodka… It’s one week to Christmas now and, I suspect like many others, the panic of last minute Christmas shopping is settling in. How has this happened...

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Google opens Google Wave to all – does anyone care?

Google has launched the public version of its collaborative software Google Wave following a beta trial, but does anyone care?

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Are brands ignoring us in social media?

Always being on Twitter makes me privy to and inclusive in, many conversations and frankly it never fails to amaze me how some big brands just don’t  ‘get it’ when it comes to Twitter and other social...

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Stop, collaborate and listen: what wikis can do for brand engagement

One hundred and fifty years old but still not past it, John Lewis has been crowned the UK’s most collaborative brand online. Beating the likes of Google and Apple to claim the top spot in a recent...

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Collaboration is the key to the future of European OOH

The Out of Home (OOH) sector currently sits on a launchpad. After one of the worst recessions in living memory, the advent of digital, social and mobile marketing, and the resilience of TV and print...

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The Daily Poke: Couture cocktails

It’s well known that our sense of smell affects the subtleties of taste. You need agood bouquet to avoid blandness. And blandness is something to make any tasteful fashion house bring up its bellini....

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The Daily Poke: This season’s hottest accessory

Coca-Cola’s latest collaboration with Trussardi celebrates the 100th anniversary of Coke’s iconic bottle design. While a nice bunch of flowers and a letter from the Queen might do for most of us, the...

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The Daily Poke: Introducing women to Vice

Unilever has struck a deal with global media channel Vice to coincide with the launch of its new channel for women, Broadly. Vice’s offering for men has already made it something of a hot media...

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The Daily Poke: Milking it

As kids we’re told it’ll help our bones grow strong. While as adults a splash in your cuppa or a few glugs over your cornflakes is probably as far as your relationship with the white stuff goes. Read...

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